Black Hat SEO – A Bad Idea Disguised As A Cunning Plan

Since the development of Quest Engine Optimisation as a concept, there has been a honestly obvious temptation for some people to try to rig the system in their favor by using the principles of SEO in a less-than-trustworthy way. Because the thought of SEO is they keywords make cash, the thought that has occurred to a lot of people can best be summed up in the following sentence: “If they want keyword number, we’ll give them keyword number”. This tends to occur in the shape of website text that contains nothing but keywords.

Of course, this means that the website will be scarcely readable, if it is readable at all, but the trick is usually applied by webmasters who don’t really care if you really read what is on the site. Usually they will use it as a landing page that immediately redirects you to the site they want you to read. It will take place instantly and you will not see the landing page, but it will have done its job. For the reader it may be small more than an inconvenience, but for other people operating in the same niche, it is cheating.

The main reason that tricks like this are a terrible thought has only a small amount to do with the fact that it is cheating. In actual fact, it is incredibly limited as an SEO tool because Google and other quest engines check for such tricks and will relegate any such site in their rankings – so not only is it dishonest, it is also ineffective, which is what will really stab in the craw of the people doing it.